Love, Cynicism, and Cheese


“Why do you use this word ‘cheese’? ‘You’re too cheesy?’ Do I have anything about cheese? When you say, oh, ‘he’s being too cheesy,’ when you manifest something that it is the most important thing that we have, we become very cynical. Probably this is is defensive. You know? … I’m going to tease you on this cheesy thing, because… I’m talking to you from Switzerland, and here cheese is something that’s considered one of the most important things, you know? …So I’m going to defend the cheese itself, not as a derogatory word, but something that it is positive.”

–Paulo Coelho, On Being


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