We are the product

If [companies] want to broadcast their commercial during the Super Bowl, they will gladly spend over a million dollars to produce it and over one and a half million to air it. … The Super Bowl is more about advertising than football: The four hours it takes include only about twelve minutes of actually moving the ball. … The Oscar ceremony, known as the Super Bowl for women, is able to command one million dollars for a thirty-second spot because it can deliver over 60 percent of the nation’s women to advertisers. Make no mistake: the primary purpose of the mass media is to sell audiences to advertisers. We are the product.

–Jean Kilbourne, “Buy This 24-year-old and Get All His Friends Absolutely Free”

If you are not paying for it, you’re not the customer; you’re the product being sold.



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